Filed under: Cambio News
TOMS
The TOMS "One Day Without Shoes" campaign gets the support of celebrities every year (check out this Cambio video from last year to see who was involved), who join the effort to raise awareness about children in need of shoes.
This year, the "One Day Without Shoes" event includes Bilson, Armie Hammer, Heather Morris, Chris Pine, Gillian Zinser, and Julia Jones, along with many others, who will go without shoes on April 10.
TOMS asks that you go barefoot for the day to support the "One Day Without Shoes" effort, with the goal to get people to be involved and thinking about how to make the world better.
TOMS' founder and chief shoe giver Blake Mycoskie created the One for One shoe concept, explaining that "with every pair of shoes someone purchases, a pair of new shoes will be given to a child in need."
Mycoskie explained the One Day Without Shoes campaign: "This movement is about raising awareness and asking people to do something - anything - without shoes. We are so eager to see the world's participation this year. So, do what you normally do - just without shoes and help start the conversation."
The press release explains: "On Tuesday, April 10, TOMS will ask the world to go without shoes for its annual One Day Without Shoes event. This is the day each year that TOMS raises awareness of the impact a pair of shoes can have on a child's life. Last year, people went without shoes at over 1,000 events in over 25 countries around the globe."
TOMS asks everyone to participate, noting that taking off your shoes can raise awareness about the millions of children who are exposed to injury and disease because they don't have proper footwear.
Visit OneDayWithoutShoes.com for updates, event information, and an event tool kit. You can also stay connected through the One Day Without Shoes mobile application for iPhone and Android.
Miley Cyrus recently posted a Facebook status about her involvement in the TOMS event, writing: "I'm going without shoes on April 10th so kids don't have to. Join me: www.onedaywithoutshoes.com"
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