T-shirt maker FCKH8.com sure knows how to get our attention. Check out their video of 'F-bombs for Feminism," where foul mouthed little girls dressed as princesses deliver some important facts. Is it shocking? Sure. Effective? Well, it's got people talking, anyway.The controversial video has been yanked from YouTube, but a discussion has been brewing about whether this is offensive, exploits kids...or gets the job done by raising awareness of important issues. The constant barrage of f-bombs paired with sassy hand gestures and head swiveling is a lot to take in, however.
Video producer Mike Kon commented on the content, saying: "Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but...the big statistic that one out of five women are sexually assaulted or raped is something society seems to find less offensive than a little four-letter word, and we love how these girls draw attention to that imbalance."
Does the video help raise awareness? Get people talking about feminist issues? Sell t-shirts?
Keep in mind that, according to their About page, "FCKH8.com is a for-profit T-shirt company with an activist heart and a passionate social change mission: arming thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as 'mini-billboards' for change." They do donate $5 of each shirt sale to feminist organizations.